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February 2025 product updates


February 27, 2025

Building integrations shouldn't slow you down. Whether you're syncing customer data, automating workflows, or powering AI-driven applications, Unified.to eliminates complexity so you can ship faster.

This month, we're rolling out new CRM, ATS, HR & Directory, and Task Management integrations, expanded webhook and pagination support, and a new partnership with Langbase—giving AI applications real-time access to structured customer data.

We're also launching a major expansion of our unified candidate data model, bringing skills, experiences, and education data to every major ATS and HR platform—instantly, across all integrations.

Here's what's new:

New integrations

We've expanded integration coverage across CRM, ATS, HR & Directory, and Task Management, simplifying how teams connect critical business data.

TrackerRMS – A CRM/ATS integration for talent management

Use case: Automate candidate tracking, sync CRM records, and enrich recruitment workflows

Clear Company – Supports HR & Directory and ATS operations

Use case: Sync employee records across HR tools to streamline onboarding and compliance

Motion – A Task Management integration

Use case: Automate task assignments by integrating employee directories with project workflows

Explore all integrations →

Virtual webhooks expansion

Unified.to's virtual webhooks deliver real-time updates—even for platforms that don't offer native webhook support.

GitLab: Added created and updated virtual webhooks for the Repository object

Use case: Trigger automated deployments, sync repository changes, and notify teams when a repo is updated

Loxo: Added created and updated virtual webhooks for the Activity object

Use case: Automate candidate engagement workflows based on new activities

Learn about virtual webhooks →

Expanded our unified candidate model

One of the key advantages of Unified.to's next-generation architecture is that we don't just expand integrations one at a time—we scale across entire categories. This month, we've rolled out candidate profile enhancements for multiple ATS and HR platforms, ensuring structured, enriched candidate data is available to any application using Unified.to.

Instead of managing one-off API changes, our unified model propagates updates across every relevant integration.

What's new?

  • Richer candidate data across ATS and HR platforms
    • New readable fields: skills, experiences, education
    • Now supported in: Vincere, SAP SuccessFactors, Loxo, Bullhorn, Workable, UKG Pro, Phenom, JobScore, Greenhouse, Gem, CATS, BreezyHR

Why this matters?

Integrations with ATS platforms now get richer insights instantly. No per-platform updates required—just cleaner, more structured data out of the box.

Pagination & query optimizations

New pagination and filtering options improve data retrieval, making queries more efficient and reducing response times.

  • Gmail & Microsoft Outlook: Added start_gte and end_le pagination for Message objects
  • GitLab Repository: Added updated_gte, query, sort_by_name, sort_by_created_at, sort_by_updated_at, order, limit, and virtual_webhook_limit support
  • Loxo Document: Added candidate_id pagination support
  • Zendesk Employee & Customer: Added virtual_webhook_limit pagination support

Expanded field support

New readable and writable fields unlock richer queries, automation, and real-time insights.

New readable fields

  • iCIMS Application: status, source, job_id, candidate_id
  • GitLab Repository: web_url, updated_at, owner, org_id, is_private, description, created_at
  • Loxo, JobScore, JobAdder, Crelate Activity: document_ids

New writable fields

  • iCIMS Job: groups
  • Shopify Metadata: object_type, name, format
  • Salsify Metadata: original_format, format
  • Akeneo Metadata: original_format, format
  • Recruiterflow Application: job_id, candidate_id

New API methods

More granular control over data creation, retrieval, and updates across key integrations.

  • iCIMS Application: Added create, update, and remove methods
  • iCIMS Document: Added list, get, update, and remove methods
  • iCIMS Activity: Added list and get methods
  • GitLab Pullrequest: Added list and get methods
  • Pipedrive Pipeline: Added list, get, create, update, and remove methods
  • Shopify Metadata: Added create and update methods
  • Loxo Document: Added get method
  • Recruiterflow API Expansion
  • New objects added: Contact, Deal, Lead, Pipeline
  • Expanded API methods:
    • Application: create
    • Contact, Deal, Lead: list, get, create, update
    • Pipeline: list

Partnership spotlight: Unified x Langbase

Building AI-powered applications means dealing with fragmented APIs, complex authorization flows, and multi-step data pipelines. Unified.to and Langbase solve this together.

Unified.to provides real-time, structured customer data from hundreds of SaaS platforms via a single API. Langbase extends this with a serverless AI developer platform, offering multi-agent orchestration, long-term memory, and composable AI pipelines.

Why Unified.to + Langbase?

  • Unified data, simplified integration – Access normalized customer data from multiple platforms with Unified.to. Langbase applies the same principle to AI, supporting 250+ LLMs through a single API with built-in model switching, optimization, and orchestration.
  • Serverless AI pipelines – Langbase Pipes and Memory Agents remove the complexity of infrastructure management, enabling scalable, production-ready AI without requiring deep AI/ML expertise.
  • Real-time AI updates – With Unified.to's virtual webhooks, Langbase fine-tunes AI models dynamically as customer data flows in, allowing AI applications to stay up to date.
  • Composability & automation – Chain multiple LLMs into personalized AI pipelines that optimize cost, performance, and retrieval accuracy.

Learn more

That's it for February!

Try Unified.to today: Build faster, integrate seamlessly, and power AI applications with real-time data. Start a free trial or book a demo.

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