Our story
Unified.to, backed by Techstars and Creative Destruction Lab, was started by CEO Roy Pereira and CTO Alexey Adamsky after decades of growing frustrations with traditional API integration development.
We believe integrating with APIs should be as easy as an afternoon project. Any SaaS company, at any stage, should be able to connect to their customers' data across SaaS integrations to power automation, insights, and better user experiences in their applications. Integrations don't have to cost you millions in engineering resources or derail your core product roadmap.
From that, Unified.to's next-generation real-time unified API platform was born. Our customers benefit from real-time data, 10x faster integration launches, and zero maintenance. Software teams are shipping integrations in days rather than years.
Our mission
We provide real-time access to customer data for modern SaaS companies, unlocking untapped innovation and growth by removing the burden of API integration development.
Why is this important?
- Modern SaaS and AI applications rely on access to customer data scattered across hundreds of APIs.
- Unified.to enables software teams to integrate once per category to support multiple APIs in their products.
Our leadership team
Roy Pereira
CEO & co-founder
Alexey Adamsky
CTO & co-founder
Michelle Tomicic
Head of Sales
In The News
Mar 03, 2026: Unified is scaling this one-to-many model with its new Assessment and Advertising APIs [API Changelog]
December 8, 2025: Unified.to Powers 550% API Usage Growth in Six Months Amid Rising AI Adoption [Yahoo! Finance]
December 19, 2024: $1.4M CAD Raised to Build the Modern API Integrator [The SaaS Academy]
October 10, 2024: Unified.to Secures $1.1M CAD in Pre-Seed Round [The SaaS News]
October 7, 2024: Repeat founders return with $1.1 million to help AI SaaS companies launch API integrations through Unified.to [BetaKit]
March 20, 2024: “Hustle and get traction” with Roy Pereira of Unified [Boast.ai]
December 18, 2023: The guy who invented VPN is now working on a unified API [StartWell]
November 2, 2023: Startup Success: What do our events mean to Unified.to's Roy Pereira? [WebSummit]
July 13, 2023: An API to abstract everything, with Roy Pereira from Unified.to [APIs You Won't Hate podcast]
July 3, 2023: Founder Wisdom: API startups, exits and Roy Pereira [Charles Cormier Podcast]
Our Impact
We're proud members of Toronto's premiere tech community.
We're honored to have been part of the Techstars Toronto accelerator 2023 cohort.
We've pledged 1% of our equity to support the world-renowned Sick Kid's Hospital.
Our Awards
SXSW 2024 Pitch Finalist (Smart Data)
CIX 2024 Top 20 Early-stage innovative startup in Canada
DevHunt.com Product of the week
Creative Destruction Lab 2024 Prime graduate
Next Canada 'Founders' 2024
C100 Fellows 2024/2025
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