Pushandpullreal-timecustomerdata

Launch 38+ pre-built CRM integrations today and access normalized customer data with zero maintenance — all through a single API.

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ActiveCampaign

Affinity

Apollo.io

Attio

Bullhorn

Copper

Eploy

Firefish

Freshsales CRM

Gem

and more

The modern Unified API platform, built differently

Real-time, pass-through

Every request hits the source API live. No caching, no sync jobs, no stale data — just on-demand API reads/writes with native and virtual webhooks for instant updates.

Zero-storage by design

We never store end-customer data. Traffic is stateless and regionalized (US/EU/AU), reducing compliance scope and eliminating data-at-rest risk.

One API, deeply normalized

350+ integrations, 21 categories... Unified objects, endpoints, scopes, and errors—plus raw payload passthrough when you need provider-specific fields.

Custom fields & objects

Go beyond shallow schemas. We support custom fields and read/write on custom objects (e.g., Salesforce) via unified metadata APIs.

AI-ready integrations

Built for AI products: real-time streams for RAG/embeddings and Unified MCP tools that securely grant LLMs controlled integration access.

Predictable pricing, no lock-in

Transparent usage-based pricing that scales with API volume—not customers. Own your credentials and migrate anytime.

Get integrations from backlog to production in days

1. Activate integrations

Enable integrations across 21 API categories, from ATS to CRM and Marketing

2. Launch integrations

Build, test, and launch multiple integrations simultaneously with only a few lines of code.

3. Authorize integrations

Embed our authorization component to let customers easily link their accounts.

Seamless Auth, no extra work

Unified.to removes the complexity of authentication and authorization so you can focus on building your product, not managing auth flows. Our pre-built UI and flexible API handle everything in the background—no extra setup required.

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Trusted by developers and product teams worldwide

Fresh data to fuel countless use cases

Power AI copilots, insights, predictive analysis, and automation with a modern integration infrastructure that scales alongside you.

CRM

Generate Leads

Automate capturing leads and keep CRM information up-to-date.

CRM

Generate Insights

Pull CRM data to generate insights about customer behavior and preferences.

CRM

Score Leads

Analyze CRM data to automatically score and prioritize leads.

CRM

Enrich CRMs

Enhance CRM records with additional contact and company information to boost sales intelligence.

Build with a unified CRM API

Read and write data from multiple CRM integrations

Unified Deal

Fields:

id created_at updated_at name amount currency closed_at stage stage_id pipeline pipeline_id source probability tags lost_reason won_reason user_id contact_ids company_ids metadata raw

Methods:

Create a deal List all deals Retrieve a deal Update a deal Remove a deal

Unified Contact

Fields:

id created_at updated_at name first_name last_name title company emails telephones deal_ids company_ids address user_id link_urls metadata department image_url raw

Methods:

Create a contact List all contacts Retrieve a contact Update a contact Remove a contact

Unified Company

Fields:

id created_at updated_at name deal_ids contact_ids emails telephones websites address is_active tags description industry link_urls employees timezone user_id metadata raw

Methods:

Create a company List all companies Retrieve a company Update a company Remove a company

Unified Event

Fields:

id created_at updated_at type note meeting email call task marketing_email form page_view deal_ids company_ids contact_ids lead_ids user_id raw

Methods:

Create an event List all events Retrieve an event Update an event Remove an event

Unified Lead

Fields:

id created_at updated_at name first_name last_name user_id creator_user_id contact_id company_id company_name is_active address emails telephones source status link_urls metadata raw

Methods:

Create a lead List all leads Retrieve a lead Update a lead Remove a lead

Unified Pipeline

Fields:

id created_at updated_at name is_active deal_probability display_order stages raw

Methods:

Create a pipeline List all pipelines Retrieve a pipeline Update a pipeline Remove a pipeline

Why our customers choose us

5 stars on G2

Integrate.Faster.

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