Unified.to

Readandwritecustomerdatainreal-time

Launch 323+ pre-built CRM integrations today and access normalized customer data with zero maintenance — all through a unified API.

CRM

One request. Every CRM.

Swap the connection_id and the same code reads contacts from HubSpot, Salesforce, Pipedrive or any of 323 CRM integrations, in one normalized shape. Every call is live against the source API.

curl --get \
  'https://api.unified.to/crm/{connection_id}/contact' \
  --data 'limit=1' \
  --header "authorization: bearer $UNIFIED_API_KEY"
Response — same fields for every CRM
[
  {
    "id": "5dc201f9446e439b204514a4",
    "created_at": "2026-09-14T16:44:22.170Z",
    "updated_at": "2026-10-21T09:12:05.000Z",
    "name": "Mary Jones",
    "first_name": "Mary",
    "last_name": "Jones",
    "title": "VP Operations",
    "company": "Foobar Inc.",
    "emails": [{ "email": "mary@foobar.com", "type": "WORK" }],
    "telephones": [{ "telephone": "+1-555-123-4567", "type": "WORK" }],
    "company_ids": ["5dc201f9446e439b09ab4143"],
    "deal_ids": []
  }
]

Start free 30-day trial

No credit card required. Get your API key, connect real accounts, and make live calls like this one in minutes.

The modern Unified API+MCP platform, built differently

Real-time, pass-through

Every request hits the source API live. No caching or sync jobs: reads and writes go to the source API, and native and virtual webhooks report changes on supported integrations.

No customer records at rest

No customer records at rest; connection credentials and operational metadata are encrypted at rest. Each workspace runs in one region: US on every plan, EU or AU on Pro and Scale.

Common objects across every category

Unified objects, endpoints, scopes and errors across every category, plus raw payloads when you need vendor-specific fields.

Custom fields & objects

Read and write custom fields through the Metadata API; reach custom objects through raw fields and the Passthrough API.

AI-ready integrations

Built for AI products: Unified MCP gives LLMs scoped access to integration tools, with options to limit permissions and hide sensitive fields.

Predictable pricing, no lock-in

Usage-based pricing that scales with API volume, not with the number of customers you connect. Own your credentials and export them anytime; tokens issued to your own OAuth app keep refreshing after you leave.

Get integrations from backlog to production in days

1. Activate integrations

Enable integrations across 38 API categories, from ATS to CRM and Marketing

1. Activate integrations

2. Launch integrations

Build, test, and launch multiple integrations simultaneously with only a few lines of code.

2. Launch integrations

3. Authorize integrations

Embed our authorization component to let customers easily link their accounts.

3. Authorize integrations

Authorization handled for you

A pre-built authorization component and API handle each vendor's sign-in, so your code works with a connection ID.

See documentation

Business Login

Sign users in with the software their company already runs on. Redirect them to one Unified URL and get back their verified email and name. No OAuth flows to build, no tokens to store.

Built on OpenID Connect (OIDC), OAuth2, and SAML specifications.

Unified supports 319+ sign-in integrations.

Trusted by developers and product teams worldwide

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Fresh data to fuel countless use cases

Power AI copilots, insights, predictive analysis, and automation with a modern integration infrastructure that scales alongside you.

CRM

Generate Leads

Automate capturing leads and keep CRM information up-to-date.

CRM

Generate Insights

Pull CRM data to generate insights about customer behavior and preferences.

CRM

Score Leads

Analyze CRM data to automatically score and prioritize leads.

CRM

Enrich CRMs

Enhance CRM records with additional contact and company information to boost sales intelligence.

Build with a unified CRM API

Read and write data from multiple CRM integrations

Unified Deal
Fields:
id created_at updated_at name amount currency closed_at closing_at stages pipelines source probability tags lost_reason won_reason user_id contact_ids company_ids description metadata raw
Methods:
Create a deal List all deals Retrieve a deal Update a deal Remove a deal
Unified Contact
Fields:
id created_at updated_at name first_name last_name title company emails telephones deal_ids company_ids address user_id link_urls metadata department image_url raw
Methods:
Create a contact List all contacts Retrieve a contact Update a contact Remove a contact
Unified Company
Fields:
id created_at updated_at name deal_ids contact_ids emails telephones websites address is_active tags description industry link_urls employees timezone user_id metadata domains raw
Methods:
Create a company List all companies Retrieve a company Update a company Remove a company
Unified Event
Fields:
id created_at updated_at type note meeting email call task marketing_email form page_view deal_ids company_ids contact_ids lead_ids user_id metadata raw
Methods:
Create an event List all events Retrieve an event Update an event Remove an event
Unified Lead
Fields:
id created_at updated_at name first_name last_name user_id creator_user_id contact_id company_id company_name is_active address emails telephones source status title link_urls metadata raw
Methods:
Create a lead List all leads Retrieve a lead Update a lead Remove a lead
Unified Taxonomy
Fields:
id name label type metadata raw
Methods:
List all taxonomies
Unified Pipeline
Fields:
id created_at updated_at name is_active deal_probability display_order stages metadata raw
Methods:
Create a pipeline List all pipelines Retrieve a pipeline Update a pipeline Remove a pipeline

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