Unified Hits Major Growth Milestone as API Usage Surges 550% in 2025

December 8, 2025

Unified has entered a new stage of growth. Over the past six months, API usage grew 550% and our customer base expanded 170% as more SaaS and AI platforms moved to real-time infrastructure.

AI-native products increasingly depend on instant, secure access to customer data, and Unified is becoming the real-time infrastructure layer powering those workflows.

Unified now connects to 350+ integrations across 21 categories, with Unified MCP extending that surface to 20,000+ tools for AI-native apps, agents and copilots like Claude, ChatGPT, and Gemini.

"AI is reshaping every software product roadmap. Data is the fuel for that intelligence. As AI-native apps, agents, and copilots expand inside SaaS, teams need authorized access to their customers' third-party data, and that's exactly what Unified delivers in real time.'

— Roy Pereira, CEO @ Unified

This breadth, combined with deep category-level normalization, has made Unified the standard integration layer for modern SaaS teams building AI-ready products.

550% Growth in API Usage

Over the past six months, API usage across Unified has increased by more than 550%, driven by the growing need for real-time data in SaaS and AI products.

Teams use Unified to power RAG pipelines, enterprise search, and AI workflows that rely on clean, normalized, real-time data. Every API call runs directly from the source through our zero-storage architecture—no caching, no persistence, no compliance risk.

"Building with Unified has been transformational for our email integration at Sybill. We initially scoped two months of engineering effort to support both Gmail and Outlook, but with Unified's unified API, we shipped production-ready integration in under two weeks—an eightfold reduction in development time.'

— Abhishek Vijayan, Staff Software Engineer at Sybill.

400% Growth in New Connections

Customer integrations built on Unified have grown more than 400% YoY, driven by teams expanding coverage across more categories. Overall adoption is up 170%, reflecting broader use across SaaS and AI-native platforms.

Each connection represents a live, authenticated data stream—standardized, normalized, and instantly usable across multiple endpoints. This growth highlights how quickly developers can launch and scale integrations.

Relentless Product Velocity

Unified's engineering pace continues to accelerate. In 2025, we've launched over 100 new integrations and delivered thousands of enhancements across the platform, including expanded webhook coverage, deeper schema alignment, improved authentication flows, and new data objects and fields.

We prioritize customer integration requests, ensuring the roadmap reflects real needs and helping teams expand coverage quickly without slowing their roadmap or staffing backend integration teams.

'Unified has shortened our sales cycle from roughly three months to three weeks because we can onboard customers and their data immediately. As our customer list grows, our engineering headcount does not need to grow with it.'

— Robert Hayes, Co-founder at Merchkit

Built for Scale, Secure by Design

As usage grows, so does our commitment to security and compliance. Unified is fully SOC 2 Type II, GDPR, CCPA, HIPAA, and PIPEDA compliant, with segregated infrastructure across the U.S., Europe, and Australia.

Because Unified never stores or caches customer data, compliance and data residency are simplified from day one. Every request is stateless and encrypted, with credentials optionally stored in your own AWS Secrets Manager account.

This zero-storage model reduces compliance overhead and helps teams clear security reviews faster.

What's Next at Unified

Unified has become a core foundation for how modern SaaS companies deliver integrations and how AI-native products securely access customer data in real time.

We'll continue expanding category coverage, deepening normalization, and strengthening the real-time infrastructure that teams rely on.

For product and platform teams building AI-ready features that need to move faster with cleaner data, less maintenance, and no compliance trade-offs, Unified is your real-time integration partner.

Start your free 30-day trial or book a demo to see how Unified can help your team launch integrations faster and scale with real-time data.