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March 2026 product update

March 28, 2026

In March, we introduced Commerce support for booking use cases with Availability and Reservation objects, expanded our Advertising API with Target and Promoted objects across major ad integrations, launched the Unified CLI, and added a new set of integrations across HR, payments, ATS, and commerce.

We also continued expanding object coverage, methods, webhooks, writable fields, and pagination across CRM, finance, call center, and marketing integrations.

Commerce API: booking with Availability and Reservation

We introduced new Commerce objects to support booking and reservation workflows inside SaaS products:

  • Availability
  • Reservation

These objects are designed for use cases like restaurant and salon booking, where products need to search locations, retrieve available time slots, and create reservations directly within their UI.

New booking integrations

Expanded support

  • Square (existing Commerce integration)

Method coverage

  • Square Availability: list
  • Square Reservation: create
  • Commerce Location expanded for booking use cases
  • Commerce Review expanded for booking-related context

This allows teams to build booking flows across multiple commerce integrations using a consistent set of objects and API calls.

→ How to Build Booking Into Your Product Across OpenTable, Yelp, SevenRooms, and resOS

Advertising API: targeting, promoted entities, and campaign depth

March significantly expanded support for campaign configuration across advertising integrations, with a focus on targeting and promoted entities.

New objects

  • Target
  • Promoted

Added across:

  • Meta Ads
  • Google Ads
  • Google Display & Video 360
  • Amazon Advertising
  • X Ads
  • LinkedIn
  • TikTok Ads
  • Snapchat
  • Reddit Ads
  • Pinterest Ads
  • Microsoft Advertising
  • The Trade Desk

What this enables

  • Lookup and use targeting options (countries, regions, interests, audiences)
  • Specify promoted entities (pages, products, tweets, ad group types)
  • Build campaign and ad group configurations consistently across integrations

Method coverage

  • List support across Target and Promoted for most integrations
  • Amazon Advertising: list and remove for Target and Promoted

Field expansions

We expanded readable and writable fields across campaign, group, ad, and creative objects, including:

  • targeting configuration
  • promoted entity fields
  • campaign category and channel fields
  • budget, billing event, and optimization fields
  • creative fields (title, link_url, body, CTA, asset URLs)

Webhooks and pagination

  • Meta Ads: created/updated virtual webhooks for Target
  • Google Display & Video 360: created/updated virtual webhooks for Organization, Campaign, Creative, Group, and Insertionorder
  • Expanded filtering and pagination across DV360 objects

Targeting callout

  • ads_target supports lookup of valid targeting IDs
  • promoted specifies entities used when creating campaigns, groups, and ads
  • Enables consistent campaign creation across ad integrations with different naming and structures

From the blog

→ Creating Ads using the Unified Ads API

→ How to Build an Advertising Dashboard Across Multiple Platforms Using a Unified Advertising API

→ How to Build Cross-Platform Ad Targeting (Lookup, Mapping, and Campaign Creation)

New: Unified CLI

We launched the Unified CLI, allowing customers to call Unified directly from a command-line interface.

This adds another access pattern alongside:

  • REST API
  • webhooks
  • MCP
  • CLI

The CLI is particularly relevant for local AI execution environments like Claude Code and Perplexity Computer, where command-line access can be used instead of MCP depending on the architecture.

New integrations

Commerce

HR & Directory

Marketing

Payments

ATS

How we prioritize what we ship each month

Our roadmap balances strategic expansion into new use cases with customer-driven development across existing integrations. We prioritize blockers, customer demand, and high-impact features first, with delivery speed enabled by our architecture.

→ How Unified Prioritizes New Features

CRM and finance depth

Zoho CRM: Metadata

  • Added Metadata object
  • Added list, get, create, update, remove methods
  • Expanded metadata readable and writable fields across Lead, Company, Contact, and Deal
  • Added slow_fields pagination support

Pipedrive: Metadata

  • Added Metadata object
  • Added list, get, create, update, remove methods
  • Added metadata readable and writable fields across Company, Contact, Lead, and Deal

Zoho Books: Transaction and accounting depth

  • Added Transaction object
  • Added list, get, remove methods for Transaction
  • Added create for Account
  • Expanded writable fields across Account, Contact, Invoice, and Expense
  • Added org-aware pagination (org_id, virtual_webhook_org_id) across many objects

This improves support for custom fields, provider-specific fields, and multi-organization accounting use cases.

Call Center and voice integrations

New integration

  • Ujet

New objects and methods

  • 8x8 Contact Center: Employee object (list)
  • JustCall: Employee and Group objects (list, get)
  • JustCall: get for Call

Field expansions across call and recording objects

We expanded call and recording data across integrations including Zoom Phone, Ring Central, Gong, Dialpad, Microsoft Teams, AirCall, Cloudtalk, Salesloft, QUO, 8x8, and JustCall.

Common fields added:

  • user_phone
  • user_name
  • contact_id / contact_name / contact_phone
  • call_id
  • web_url

Webhooks and pagination

  • JustCall: created/updated virtual webhooks for Employee, Group, Call, and Recording
  • Expanded filtering and pagination for JustCall Call and Recording

Additional method coverage, webhooks, pagination, and field expansions

March included a broad set of depth improvements across integrations.

New objects and method coverage

  • HighLevel: Event object (list, get, create, update)
  • ActiveCampaign: Event object (list, get, create, update, remove)
  • Recruitee: Activity object (list)
  • Toast: Contact object (list)
  • Paypal: Link (list, get, create, update, remove) and Subscription (list, get)
  • Adyen: Company object (list, get)
  • HiBob / Ceridian Dayforce: Group object
  • Workday: Passthrough object

ATS write coverage

  • Jobvite, Clear Company, BambooHR, BreezyHR: Candidate and Application create methods
  • Expanded writable fields for Candidate and Application objects

Remove method expansion

We added remove method support across a large set of integrations in categories including accounting, ATS, HR, messaging, commerce, calendar, and productivity, enabling full lifecycle operations across more objects.

Pagination and filtering improvements

Patterns added across integrations include:

  • query, updated_gte, and sorting support
  • org-aware filtering (Zoho Books)
  • webhook-scoped pagination filters
  • expanded filtering across Stripe, Xero, DV360, GitLab, and JustCall
  • file search and expansion support across Google Drive, OneDrive, SharePoint, GitHub, and Dropbox
  • slow_fields support for high-volume objects

Readable and writable field expansions

We expanded field coverage across multiple categories:

  • advertising: targeting, promoted, campaign, and creative fields
  • HR: employee profile fields (timezone, language, currency, etc.)
  • call center: call and recording enrichment fields
  • CRM: metadata and custom field access
  • finance: payment, invoice, and account fields

Final takeaway

March expanded Unified into booking use cases with Commerce Availability and Reservation, significantly deepened Advertising API support for targeting and promoted entities, and introduced a new CLI access surface.

Alongside that, we continued expanding object coverage, methods, webhooks, writable fields, and pagination across core integrations so teams can build and maintain integrations without vendor-specific rewrites.

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