The Climate of AI: Why Real-Time Integration Data Infrastructure Matters

November 4, 2025

The AI boom has created a new kind of pressure for SaaS teams. Every product is expected to launch copilots, agents, or automated insights that act on a customer's data in real time.

There's another kind of pressure too — speed. New AI-native startups can build and launch features in days using off-the-shelf models and infrastructure. What used to take months of engineering work now takes a handful of prompts and an SDK.

That means established teams have to move faster than ever, and the bottleneck isn't the model; it's the plumbing. AI features fail not because the model can't reason, but because the product can't reach the data it needs fast enough, reliably enough, or securely enough.

Most integration infrastructure still runs on 10-year-old assumptions: sync jobs, cached data, and delayed updates. It works for dashboards, not for AI. Copilots need to read and write instantly. Agents need to act on live customer context, not yesterday's snapshot.

That shift from batch to real-time defines the new climate of AI, and it's exactly the problem Unified.to solves.

How product teams are turning real-time access into competitive advantage

AI agents and enterprise orchestration

Interstellar Labs uses Unified.to to power AI agents that coordinate workflows across entire enterprise stacks.

"Our agents make decisions based on live data, requiring real-time access to customer systems… every tool our agents use runs on current data, never cached or stale."

Unified's real-time pass-through layer gives these agents consistent, authorized access across hundreds of tools — turning complex enterprise environments into unified, scalable systems.

Recruiting intelligence across dozens of ATSs

Category: ATS · CRM · Messaging

Platforms like RecView and Talin.ai rely on Unified.to to build AI-driven recruiting features that sync candidates, jobs, and outreach in real time.

"Quick integrations and excellent support — that's the value for us. When agencies need both candidate and client data in their ATS, Unified delivers it fast."

— RecView

"The value of Unified.to's unified data models cannot be overstated… When you're building AI features that need to work across multiple ATS systems, freeing up this mental bandwidth is invaluable."

— Talin.ai

For these teams, integration speed translates directly into new product capabilities and faster customer acquisition.

HR onboarding and employee provisioning

Category: HR · SCIM · SSO

Employment Hero (formerly Humi) uses Unified.to to pull employee data directly from HRIS systems and automate onboarding.

"Offering direct integrations through Unified.to brings tremendous value to our customers."

Live HR data means instant employee setup, fewer manual imports, and smoother enterprise demos.

Compliance and analytics

Category: Accounting · File Storage · Verification

Mycroft's compliance platform depends on Unified.to's zero-storage model to ingest real-time accounting and security data safely.

"Unified transformed how we add integrations — 15 minutes instead of weeks. It freed 25% of our engineering time for innovation."

Security and compliance analytics need accuracy and immediacy — something batch syncs can't provide.

5. E-commerce enrichment

Category: E-commerce · File Storage · Marketing

Merchkit's AI image-generation platform syncs massive product catalogs through Unified.to.

"NetSuite's built-in connector took five days to sync 130k products; with Unified, we did it in 80 minutes."

Real-time catalog access enables on-the-fly enrichment, pricing automation, and AI-generated content without waiting on slow sync jobs.

The infrastructure layer that makes it possible

At a technical level, Unified.to replaces the traditional sync model with a real-time, pass-through architecture. Every call hits the source API live — no caching, no stored data, no compliance risk.

That single design choice changes everything:

• Real-time, zero-storage: Always-fresh reads and writes; no stale data for AI agents.
• Unified schemas: One API per category with normalized objects, permissions, and authorization.
• Virtual webhooks: Real-time updates even for systems that don't support native events.
• Security first: SOC 2, GDPR, and optional customer-owned secret storage.
• Predictable scaling: Usage-based pricing, no hidden fees.

It's infrastructure built for teams that need to move quickly.

Real-Time Data Is the New AI Infrastructure

In 2025, "AI-ready" doesn't mean training bigger models — it means connecting faster. The teams launching copilots, agents, and AI-driven workflows today all share one advantage: instant, secure access to customer data. Unified.to provides that foundation.

A single, real-time API for 350+ systems lets SaaS products act on live data without maintaining custom integrations or storing customer information.

That's the climate of AI — and the reason Unified.to exists: real-time by default, unified by design, built for the way modern SaaS launches AI.