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How RecView scaled agency-grade ATS integrations with Unified.to

September 23, 2025

Learn how RecView, a video and mobile notetaker for recruiters, partnered with Unified.to to deliver agency-specific ATS integrations, cut integration costs by tens of thousands, and accelerate partner co-sell opportunities.

Summary

  • Product Category: Recruitment video + notetaking SaaS
  • Use Case: Sync recruiter notes and interview data directly into ATS systems
  • Key Challenge: Supporting agency ATS platforms with both candidate and client endpoints
  • Primary Benefit: Ability to say "yes" to any prospect's ATS and expand through partner co-sell
  • Time savings: Estimated $50k+ engineering cost avoided in year one

The challenge: integration depth was a barrier for agencies

RecView's product makes recruiting conversations actionable: AI-powered notes, one-way video interviews, and instant updates to the recruiter's system of record.

From day one, integrations weren't optional. Recruiters run on ATS platforms like JobAdder, Bullhorn, Firefish, Tracker, Recruiterflow, Recruit Wizard, and Mercury ATS. Unlike corporate talent acquisition teams, agencies rely on ATS platforms for both candidate tracking and business development — so RecView needed integrations that covered both candidate and client endpoints.

Early options looked bleak:

  • Custom builds: $10k+ per integration, just for partial coverage (candidate objects, not client-side data)
  • Legacy providers: Expensive platform fees, limited endpoint depth, slow roadmaps
  • Maintenance burden: Each API change would have required a dedicated integrations engineer

"One vendor quoted us $10k for a single integration. At that rate, we'd be spending $40–50k just to get started — and we'd still need someone full-time to maintain it." — John Bourke, Founder, RecView

From costly custom builds to Unified.to

RecView chose Unified.to after discovering it already supported their high-priority ATS systems — and could expand functionality quickly.

Key reasons for the decision:

  • Agency-specific coverage: Unified exposed both candidate and client endpoints
  • Speed: A non-technical founder stood up the first integration; new ATS now turn around in ~2 weeks with vendor sandboxes
  • Cost: Unified was a fraction of the price of legacy vendors or custom dev
  • Support: Direct Discord access, rapid fixes, and new features almost on-demand
  • Evaluated alternatives: Considered Merge.dev (>$30k USD platform fees) and Pathfix (calendar webhooks, high cost and ticket volume); Unified was faster to add 60+ ATS and materially less expensive

"Quick integrations and excellent support — that's the value for us. When agencies need both candidate and client data in their ATS, Unified delivers it fast."

Turning integrations into a growth driver

By partnering with Unified.to, RecView turned integrations from a blocker into a growth driver. Instead of spending months and tens of thousands on custom builds, the team now ships new ATS integrations in weeks — unlocking retention and new revenue opportunities. Partner programs with vendors like Firefish and Recruit Wizard now open access to hundreds of net-new agencies per integration.

Outcomes include:

  • $40–50k+ engineering cost avoided in year one compared to custom builds
  • 6 ATS integrations live today, with ~10 expected this month
  • Faster sales cycles by saying "yes" to any prospect's ATS during evaluation
  • Lower churn as customers remain sticky once their system of record is connected
  • Partner co-sell opportunities with ATS vendors
  • Migrated calendar integrations to Unified, reducing costs and cutting customer support issues through stronger reliability and support.
  • Hands-on support: Unified's team acted like an extension squad (e.g., fixing search overnight, expanding CRM endpoints on request)

With Unified handling endpoints, authorization, and maintenance, RecView's lean team can stay focused on product while scaling integrations at pace with customer demand.

Expanding coverage and exploring Unified.to's MCP Server

RecView plans to build on this foundation by deepening coverage and exploring Unified.to's MCP Server to power future AI-driven workflows.

Unified.to is central to RecView's growth strategy, ensuring every new ATS integration deepens retention and opens new market opportunities.

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