Introducing the Unified Forms API

January 5, 2026

If your product collects data through forms, you eventually face the same problem: customers use different form builders, and each platform exposes submissions, fields, and responses differently.

The Unified Forms API gives you a single, standardized way to pull real-time form and submission data across major form platforms, without maintaining vendor-specific integrations.

This is built for teams shipping form data as a core product capability:

• SaaS products that ingest leads, registrations, or feedback
• Platforms syncing form submissions into CRMs, databases, or internal tools
• Automation and workflow systems triggered by form responses
• Analytics and AI tools analyzing surveys, feedback, and structured inputs

Supported platforms

Forms integrations are available now for:

• Google Forms
• Tally
• Typeform

Looking for another provider? Request an integration.

Why a unified Forms API

Form platforms all solve similar problems, but their APIs don't align. Authentication varies, submission payloads differ, and field definitions are inconsistent across tools.

Supporting 'just one more form provider' quickly turns into repeated integration work.

Traditional approach

• Build and maintain separate integrations per form platform
• Learn multiple auth systems and API specifications
• Normalize submissions and answers yourself
• Handle platform-specific field types and response formats
• Update integrations when providers change APIs

With Unified

• Integrate once through a single API surface
• Work with normalized form and submission objects
• Pull responses live from the source platform
• Avoid long-term maintenance as platforms evolve

What you can build with Forms

Common use cases include:

• Lead and customer data capture pipelines
• Survey and feedback analytics dashboards
• Automation triggered by form submissions
• Multi-source data collection into a single database
• AI analysis of structured responses (classification, trend detection, summarization)
• Lead scoring and qualification based on submission answers
• Compliance and audit workflows around form data collection

Normalized objects across providers

The Forms API exposes consistent objects across platforms:

• Forms: templates, field definitions, configuration, active status, published URLs
• Submissions: responses, answers, respondent identifiers, timestamps

Field-level support varies by provider. Use the Supported Integrations page to confirm which fields are readable for each platform.

Read our docs →

Example workflow

Unified form ingestion inside your product:

1. Customer connects Typeform, Google Forms, or Tally
2. You list forms and pull field definitions
3. You retrieve submissions as they arrive, normalized across platforms
4. You store, analyze, route, or trigger workflows using a consistent schema

Real-time, read-only by design

Unified provides real-time access because every request is stateless and passes through to the source form platform directly, with no caching or stored copies of customer data.

This architecture is ideal for:

• Lead capture systems needing immediate access to new submissions
• Automation triggered as soon as a form is submitted
• Dashboards displaying up-to-date response data
• AI workflows that depend on fresh inputs

Traffic is regionalized (US/EU/AU) to support data residency requirements.

Learn more about our data security →

Data models

Form

Includes metadata such as:

• name, description
• fields and configuration
• active status and published URL
• response count and submission behavior

Submission

Includes:

• form relationship
• respondent identifiers (where available)
• structured answers
• submission timestamps

Coverage varies by platform. Refer to the Supported Integrations page for field-level detail.

The Forms API is available on all Unified plans. Start your 30-day trial or book a demo to validate platform coverage for your use case.