How to Push Qualified Leads into Salesforce, HubSpot, and 30+ CRMs with a Unified API
October 22, 2025
Lead generation tools need to connect with customers' CRMs to deliver qualified prospects directly into their pipeline. But every CRM—Salesforce, HubSpot, Pipedrive, Copper, and others—handles leads, contacts, and deals differently, forcing teams to maintain multiple connector implementations.
Unified.to removes that complexity. With one unified API, your app can collect customer lead data, identify new prospects from your own dataset or workflow, and automatically create CRM records—leads, contacts, companies, and deals—without coding per vendor.
When to Use Unified for Lead Generation
With a unified API, you can:
- Push qualified prospects into your customers' CRMs through a single integration.
- Choose your CRM model—simple Lead objects or full Contact/Company/Deal structures.
- Tag attribution by setting a
sourcefield on created records. - Track updates to leads and opportunities in real time via webhooks.
Unified Objects & Key Fields
| Object | Purpose | Notes |
|---|---|---|
| Lead | Single lead record for simpler funnels | Typical fields include identity/contact info, ownership, lifecycle/status; exact fields vary by CRM. |
| Contact | Person record used in Contact-Company-Deal (CCD) flows | Match/deduplicate by email or phone; supports ownership and lifecycle fields. |
| Company | Organization or account associated to contact/deal | Match/deduplicate by domain or name; supports firmographic attributes. |
| Deal | Opportunity linked to contact and company | Includes pipeline/stage, amount, currency, close date, and owner. |
Unified's normalized CRM schema lets you build once and support dozens of systems, regardless of whether they use lead-based or CCD data models.
Supported CRMs
Unified.to supports 38+ CRM platforms with one API, including:
Salesforce, HubSpot, Pipedrive, Copper, Close, Zoho CRM, Zendesk Sell, Insightly, Attio, and more. See the full list of supported CRM integrations.
Data Flow for Lead Generation
- Collect Criteria — Your app captures customer input (target industries, locations, or attributes).
- Discover — Identify potential prospects from your dataset or external search tools.
- Create (Path A) — Create a Lead record in the customer's CRM.
- Create (Path B) — Upsert Company (if needed) → upsert Contact → create Deal linked to both.
- Attribute — Optionally set a
sourcefield to mark lead origin or campaign. - Deduplicate — Match records using email (contact) or domain (company), and rely on CRM-native deduplication where supported.
- Monitor — Subscribe to Unified's CRM webhooks to track updates, enrich data, and move records through the sales funnel.
Unified's real-time, zero-storage architecture ensures every record is written and retrieved live from the CRM—never cached or stale.
Why It Matters for Product & Growth Teams
- One integration, 38+ CRMs — eliminate per-vendor logic.
- Normalized schema — consistent object models across CRM data types.
- Real-time visibility — webhook updates keep pipelines current.
- Flexible architecture — support simple Lead workflows or multi-object deal creation.
Deliver qualified leads to any customer CRM instantly—without managing dozens of integrations.
Start your free 30-day trial or book a demo to see how Unified.to powers smarter lead workflows.