How Sync2Hire got to market faster and launched enterprise-ready integrations with Unified.to
October 2, 2024
Learn how Sync2Hire fast-tracked the launch of their post-application collaboration and communication platform, saved a year of integration development time, and added 16 enterprise-ready integrations in just two weeks.
Summary
Company: Post-application collaboration and communication platform
Use Case: Syncing data with Applicant Tracking Systems (ATS)
Time Savings: 1 year
Implementation Time: 2 weeks
Integrations Launched: 19 integrations
Engineers Required: 2 engineers
Features Highlighted: Unified ATS API, API Logs, Integration Health Status
Benefits Highlighted: Speed and ease to build, responsive support, clear documentation
Sync2Hire is on a mission to bridge the post-application communication gap in the hiring process. Their platform keeps recruiting and hiring teams aligned, ties conversations to specific jobs, and syncs data with ATS platforms. They knew early on that integrating with leading ATS platforms like Greenhouse, Lever, and Workable was crucial to meet the needs of enterprise recruiting teams. Instead of diverting valuable engineering resources to build these integrations from scratch, Sync2Hire made a strategic decision—they chose Unified.to as an integral part of their go-to-market strategy.
Building smarter with Unified.to from day one
From the start, Sync2Hire understood that offering seamless ATS integrations was essential not just for functionality, but for attracting enterprise customers. With more than 60% of candidates wanting better communication post-application, Sync2Hire needed to enable real-time data syncing between their platform and ATS providers to offer a true communication hub for hiring teams.
However, building these integrations in-house would have slowed down their product launch and eaten into engineering time. Instead, they built their product with Unified.to's real-time unified API platform at its core. Unified.to enabled them to add 19 enterprise-ready ATS integrations in just two weeks—something that would take most engineering teams months or even years to accomplish using traditional integration methods.
Seamless ATS integrations with Unified.to
Sync2Hire's use cases for ATS integrations were far from simple. They needed to:
- Centralize candidate-related communications and maintain compliance
- Sync real-time employee and candidate data from various ATS platforms
- Enable option for syncing communication back to the ATS
With Unified.to's unified ATS API, Sync2Hire didn't have to worry about complex third-party API documentation or manual data mapping. Unified.to handled all the data normalization, so that Sync2Hire's engineer didn't have to map each ATS integration individually. Unlike many solutions like iPaaS or "unified" APIs that aren't fully unified—bringing in custom fields and extra configuration—Sync2Hire only had to map Unified.to's data model to their business model once.
"Integrating with ATS platforms typically involves extensive discussions with technical and sales teams. However, Unified's streamlined approach, clear setup, and thorough documentation have made the process remarkably simple and effortless."
Neal Akyildirim, Co-founder and COO
By leveraging Unified.to, Sync2Hire immediately gained access to industry-leading ATS platforms, making their product a seamless fit for enterprise customers right from the start.
Powering enterprise customers with real-time data
For recruiters and hiring managers, speed and accuracy in communication are critical. Sync2Hire built their product to integrate directly with mid-market and enterprise customers' existing ATS platforms—powered by Unified.to. This means clients can onboard Sync2Hire seamlessly without disrupting their workflows or requiring IT intervention.
Thanks to Unified.to's real-time unified API platform, candidate data is updated constantly, ensuring hiring teams always have the most accurate and up-to-date information. Syncing data between Sync2Hire's platform and an ATS is made possible through Unified.to's webhook functionality, which allows data to sync in real time. Even for ATS providers that don't natively support webhooks, Unified.to creates virtual webhooks to ensure seamless synchronization. This not only improves operational efficiency but also gives Sync2Hire's customers confidence that they can engage with candidates immediately, without data lag or integration hiccups.
With the average recruiter using 11-15 different technology tools throughout the day, software applications targeting recruiters and hiring teams can't afford to launch without a solid integration strategy.
A strategic partner for scale and speed
Choosing Unified.to wasn't just about getting to market faster. Sync2Hire's decision was rooted in long-term strategy. By partnering with Unified.to, they eliminated the need for ongoing integration maintenance. As third-party APIs change, Unified.to handles all updates behind the scenes, freeing Sync2Hire's engineering team to focus on product innovation.
With real-time API logs, error reports, and health status monitoring, Sync2Hire can quickly address any integration issues before they affect their customers.
"Unified.to's platform has not only saved us development time, but it also provides us with clear insights into the health of our integrations. The dashboard to view the status of the integrations along with API call error reports have been invaluable."
Neal Akyildirim, Co-founder and COO
Unified.to's dashboard ensures Sync2Hire doesn't have to invest in building custom monitoring tools, freeing up more time for feature development. The platform's scalability also ensures Sync2Hire can handle an increasing number of API requests when they onboard new customers without using excess engineering hours.
Accelerating partnerships and revenue
Unified.to didn't just help Sync2Hire build integrations; it accelerated their go-to-market and set the stage for their growth. With enterprise-ready ATS integrations in place from day one, Sync2Hire was able to form strategic partnerships with eight ATS providers, boosting their credibility in the market. This early momentum has positioned Sync2Hire to attract more customers and close deals faster, directly contributing to their revenue potential.
With Unified.to's growing pre-built integrations, Sync2Hire can quickly expand their integration offerings (and future partnerships) by simply turning on new ATS integrations through the platform—no code changes required. Unified.to's no-cache data policy and support for unified authorization makes it easy for Sync2Hire to meet their customers' security, compliance and data privacy needs.
Focused on core product, not integrations
For Sync2Hire, the decision to choose Unified.to as their integration partner wasn't just about speed—it was about focus. By leveraging Unified.to for API integration development and maintenance, Sync2Hire's engineering team could stay focused on what mattered most: delivering the ultimate post-application collaboration and communication platform for their customers.
The team avoided integration complexity by using Unified.to, speeding up their launch and keeping them on course with their roadmap.
"Native integrations are time-consuming and can significantly impact our roadmap. Thanks to Unified's integrations, we were able to focus more on developing new features, freeing up valuable time that would have otherwise been spent on native integrations."
Neal Akyildirim, Co-founder and COO
The Unified.to advantage
- Fast deployment: Sync2Hire added 19 ATS integrations to their product in just two weeks, cutting down a year of development work.
- Real-time data: Powered by Unified.to, Sync2Hire's platform syncs data in real time, providing customers with the most up-to-date information.
- Zero maintenance headaches: Unified.to handles all ongoing API updates, so Sync2Hire can stay focused on their product.
- Strategic growth: Pre-built integrations helped Sync2Hire secure partnerships with ATS providers, increasing their brand visibility and revenue potential.
By building their post-application platform with Unified.to from the start, Sync2Hire was able to stay nimble, deliver faster, and focus on their core product.
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