Unified.to August 2023 Product Updates
December 8, 2023
From a new Unified Authentication API to an embeddable sign-in component and pre-built integration additions like Klaviyo, here's everything the Unified.to team released this month.
At Unified.to, we've long believed integrations catalyze growth. When software companies connect their products to other ecosystem products, they expand their market opportunities, increase their partnerships, and retain more customers.
Payroll products are more valuable when they seamlessly sync with your HRIS data.
CRM systems become dependable sources of truth when enriched with up-to-date contact information.
Customers stick with products that have integrations more than ones that don't.
That's why Unified.to is committed to removing the development barriers — from constantly changing APIs to compatibility issues and never-ending maintenance — that prevent software companies from leveraging integrations for growth.
Over the last few months, we've rapidly expanded our pre-built integration suite to more than 100 systems, so you only have to integrate once to add multiple B2B SaaS integrations to your product. But we know that's only scratching the surface.
That's why this month, we're excited to share how we've increased the depth of our existing integrations to support more of our customers' use cases, introduced authorization integrations and a user sign-in component, and continued to expand our pre-built integrations.
Introducing our Unified Authentication API
With our new Unified Authentication API, you can now leverage our Unified API to sign-in or sign-up your customers into your products.
That means Unified.to can now be used to add both customer-facing integrations and authentication into your product, without having to use a separate authentication provider. We've made it effortless for developers to create frictionless authentication experiences.
For example, if you activate an OAuth 2 integration such as Gusto, you can allow your users to sign in or sign up using their Gusto credentials for seamless user onboarding.
Our Unified Authentication API includes:
- Over 50 identity providers, encompassing the majority of our supported OAuth 2 integrations
- Complete coverage of major identity providers, such as Google, Microsoft, Facebook, and LinkedIn
- A secure user sign-in or sign-up process that prioritizes user data protection
Authentication integrations are now available on all plans. Each instance of user authentication results in one API call being registered in your plan's monthly usage.
Explore Authentication integrations
Introducing our embedded component
In addition to our Unified Authentication API, we're taking one less thing off your plate by expanding our one-line-of-code embeddable widgets. You can now use our embedded sign-in component to provide your customers with flexible authentication options.
With our embedded sign-in component, you can:
- Paste one code snippet to add our embedded sign-in (or sign-up) component to your product — choose from JavaScript, VueJS, React, or Angular
- Enable user authentication into your product for any Authentication integration
- Easily customize buttons, logo, and text to create brand consistency without code
- Empower users to authenticate using their preferred third-party login credentials
Our embedded sign-in component is now available on all plans.
Integrations we've expanded
We've added new objects and fields to several of our pre-built integrations.
Factorial — Unified ATS and HRIS APIs
- Updated group object
- Added Read access for manager_ids and is_active
Use case example (s):
- Present a dashboard that display a list of direct reports along with relevant details including manager IDs
- Provide managers with an immediate view of whether an employee is currently active within a company
Teamtailor — Unified ATS and HRIS APIs
- Added job object
- Added Read access for language_locale
Use case example (s):
- Display employee and job information in different languages, enhancing the user experience for global teams and multilingual organizations
Recruiterflow — Unified ATS and HRIS APIs
- Added job object
- Added Read access for remote
Use case example (s):
- Provide users with immediate insight if a particular job positions allows remote work
Lever — Unified ATS API
- Added contact object
- Added Read access for address
Use case example (s):
- Enable users to quickly access candidate contact information for streamlined communication and coordination
ActiveCampaign — Unified Marketing and CRM APIs
- Added deal object with Read access for amount, currency, stage, and pipeline and Write access for amount and currency
- Updated contact object with Read access for updated_at, company, and deal_ids
- Updated list object with Read access for updated_at
Use case example (s):
- Provide sales teams with accurate deal stage and pipeline data to tailor their sales tactics
- Help sales teams engage with the most relevant and receptive contacts
- Ensure deal value is clearly communicated for more effective and personalized sales strategies
ZohoRecruit — Unified ATS API
- Added job and candidate objects
- Added Read and Write access for address
Use case example (s):
- Users can analyze address data in conjunction with other candidate attributes to make more informed hiring decisions.
- Ensure users can maintain accurate records of candidate and job location data for compliance purposes
JazzHR — Unified ATS and HRIS APIs
- Added employee, job, application, and candidate objects
Use case example (s):
- Provide users with a more efficient and effective recruitment process with up-to-date employee and candidate data that optimizes recruitment, onboarding, and strategic workforce planning
Integrations we've added
In addition to integration depth, we've also added new systems to our pre-built integration suite. With our Unified APIs, you can launch 100+ integration in your product in a matter of hours.
Recently added:
- Klaviyo — Unified Marketing API
- Crelate — Unified ATS API
- JobAdder — Unified ATS and HR APIs
- Ashby — Unified ATS and HR APIs
Updates to our Passthrough API
Thanks to enhancements to our core architecture, we now offer out-of-the-box Passthrough API support for more of our pre-built integrations. With our Passthrough API, developers can access additional APIs and data from an integration that Unified.to has limited support for while still benefiting from our Unified authorization and scopes.
Some of the additions to our Passthrough API:
- ADP
- Affinity
- Discord
- Gorgias
- Greenhouse
- Workable
- Zendesk
See all Passthrough integrations
Conversations we're having
Founder Institute: Leveraging integrations for growth
Did you know software companies can reduce their churn by 4x by simply adding integrations? We recently joined @ the founder institute to share how companies can leverage integrations to build stickier products and increase their revenue.
Ask a CTO: Building your technology investment strategy
CTOs are responsible for making strategic software decisions that drive their product's functionality and maximize their company's revenue. We spoke to fractional CTO and startup advisor Ahmad Nassri about some of the key considerations and common pitfalls CTOs should look out for when making software investment decisions.
"A common mistake technical leaders make is sinking too much time and money into their infrastructure. They hire inexperienced developers, which creates a hammer-and-nail situation where every problem needs to be solved with code."
Unified is one API to integrate them all
You're reading this article on the Unified.to blog. We're a Unified API platform for B2B customer-facing integrations. We're excited to continue to innovate at Unified and solve hard, critical integration-related problems for our customers. If you're curious about our integrations-as-a-service solution, consider signing up for a free account or talk to our team.