The integration strategy that tripled MyHub's enterprise deals
February 28, 2025
Learn how MyHub, an enterprise employee intranet platform, leveraged Unified.to to rapidly scale to 60+ integrations, unlock larger deals, and strengthen its competitive positioning.
Product Category: Enterprise Employee Intranet Platform
Use Case: Seamless HR integrations for automated user management
Integrations Launched: 60+ live integrations
Time Savings: From single-integration timelines to 60 integrations in 3 months
Engineers Required: 1 engineer (part-time)
Features Highlighted: Unified API, authentication, simplified onboarding
Benefits Highlighted: Faster sales cycles, 3x ACV growth, reduced churn, enterprise positioning
Unlocking enterprise growth through integrations
MyHub is redefining how enterprises manage internal communication and workforce operations. After establishing itself as a leader in the mid-market, MyHub aimed for larger enterprise clients. But enterprise buyers weren't just looking for a standalone intranet; they needed seamless integrations with their HR systems. Without them, MyHub was being disqualified from deals before conversations even started.
Building direct integrations for every HR platform wasn't scalable. Microsoft and Google SSO alone took them three months to implement, and expanding to dozens of HR providers—each with its own API quirks and compliance requirements—would have required massive engineering bandwidth.
To move fast and win enterprise deals, MyHub turned to Unified.to. In just three months, they rolled out 60+ integrations—an efficiency gain of 30x over their previous integration speed—all with just one engineer.
Strengthening competitive positioning
MyHub built a strong reputation in the mid-market, but as they moved upmarket, they encountered competition from established enterprise solutions. To stay competitive, they needed a seamless integration strategy that could differentiate them from competitors offering similar features. Without a scalable integration strategy, MyHub risked losing deals to competitors with broader integrations.
"Without robust integrations, we were being discounted right away. We needed a broader integration play to stay competitive."
— Steve Hockey, CEO, MyHub
Yet, tackling integrations internally introduced significant hurdles—prolonged development cycles, high maintenance costs, and an ongoing strain on engineering resources that detracted from core innovation. Keeping up with constant API changes from platforms like Microsoft and Google made maintenance an ongoing burden.
A secure and scalable integration partner
After evaluating multiple unified API providers, MyHub selected Unified.to for its unmatched speed, breadth, and security-first approach. Unlike competitors that felt slow and bureaucratic, Unified.to acted as a true partner, providing rapid feedback and support for new integrations.
Security was also a critical factor in MyHub's decision. Given the sensitive nature of HR data—often containing large amounts of third-party PII—Unified.to's no-cache, no-storage approach ensured compliance with strict enterprise security and privacy requirements. Unlike other unified API or iPaaS solutions that store or cache data, Unified.to's model eliminates unnecessary risk, making it an ideal choice for handling sensitive HR integrations.
"Unified.to's no-cache policy was a key factor in our decision. Their security-first approach is now part of our security and data privacy pitch to clients, especially enterprise IT stakeholders." — Steve Hockey, CEO, MyHub
Key differentiators
- Speed: Launched 60 integrations in just three months
- Breadth: Ability to expand beyond HR integrations, unlocking new markets, including Messenger API (Slack, Microsoft Teams) and Storage API categories
- Security-First Approach: No caching or storage of third-party PII ensured compliance with enterprise security and privacy requirements.
- Unmatched Flexibility: Unified.to supports 19 live categories—far exceeding other unified API platforms. This breadth makes it easier for products to scale and expand their use cases.
- Responsiveness: Fast support and iteration, helping MyHub close deals faster
Bigger deals, faster sales, lower churn
By integrating with Unified.to, MyHub unlocked enterprise growth at scale:
- 3x Increase in Average Contract Value (ACV) – Enterprise clients signed significantly larger contracts, thanks to expanded integration capabilities.
- Faster Sales Cycles – With key integrations in place, prospects moved through the funnel faster.
- Lower Churn – Integrated customers are far more likely to stay, increasing retention.
- Stronger Platform Partnerships – MyHub built deeper relationships with HR platforms, creating new growth channels.
"Having seamless integrations is a strong adoption signal. The more technical tentacles we have in a customer's system, the stickier our product becomes." — Steve Hockey, CEO, MyHub
The Unified.to advantage
Unified.to helped MyHub transform integrations from a blocker into a growth accelerator:
- 30x Faster Go-to-Market: From lengthy single-integration cycles to 60 integrations in three months.
- Enterprise-Ready Positioning: A robust integration ecosystem made MyHub a viable choice for large organizations.
- Lower Maintenance Overhead: Engineering resources remained focused on core product innovation, not upkeep.
- Security & Compliance Confidence: No data caching or storage minimized risk, meeting enterprise security and compliance demands.
What's next: AI-powered solutions
With 60+ integrations live, MyHub is now exploring AI-powered automation to enhance workforce productivity. GPT-powered policy creation and natural language search are on the horizon, leveraging Unified.to's infrastructure to stay ahead of the curve.
"We're still narrowing down the best AI use cases, but Unified.to's integration depth and breadth give us the flexibility to experiment and innovate." — Steve Hockey, CEO, MyHub
Ready to scale like MyHub? Start your free 30-day trial or talk to our team about your integration strategy today.