Case Study The integration strategy that tripled MyHub’s enterprise deals.
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March 2025 product updates

March 31, 2025

This month, we're expanding deeper into Payments, ATS, HR, CRM, and Accounting—while continuing to scale webhook coverage and field-level control across key platforms.

We also launched a major new capability: Database Sync, giving developers a fully managed, real-time way to stream structured SaaS data into their own database.

Unified.to's next-gen architecture means:

  • We ship updates across entire categories—not one integration at a time
  • Our unified models make data consistent, clean, and AI-ready
  • We evolve quickly based on real use cases from the teams building on us

Here's what's new:

New integrations

We added integrations across Payments, Accounting, HR & Directory, and ATS categories—making it even easier to unify your customers' operational data.

Brex – Payment integration

Use case: Sync spend, employees, and accounts for finance workflows

Freshbooks – Accounting integration

Use case: Automate invoice sync and employee data access

Pennylane – Accounting integration

Use case: Link e-commerce platforms to real-time accounting data

Oracle Taleo – New ATS integration

Pinpoint – New ATS integration

Sympa – New HR & Directory integration

Explore all integrations

Database Sync is now live

We've launched Database Sync — a direct, real-time delivery mechanism to add normalized data from from Unified.to into your own database.

No ETL scripts. No webhook wrangling. No infrastructure to maintain.

What it does:

  • Writes normalized data into your database (Postgres, MongoDB, MySQL, MSSQL, CockroachDB, MariaDB)
  • Supports native and virtual webhooks
  • Auto-generates schemas and handles nested data
  • Powers downstream workflows like AI agents, analytics, and customer-facing dashboards
  • Available now on Grow and Scale plans, and included in all 30-day free trials.

Virtual webhooks expansion

We've expanded virtual and native webhook coverage across CRM, messaging, and HR platforms:

  • Microsoft Dynamics 365 Sales: Contact, Deal, Lead, Company, Event
  • JobAdder: Job, Event
  • Zoom, Webex, Outlook, Teams: Full coverage for Event objects

Use case: Power live updates for CRM dashboards, HR systems, and communication logs—no polling required.

Expanded metadata model

We extended metadata field support (also known as customer fields or additional properties) across more platforms and objects—making it easier to attach custom context to your records without schema changes.

Now supported in:

  • CRM: Salesforce, HubSpot
  • ATS: Greenhouse, Jobvite, JobAdder, JobDiva
  • Accounting: QuickBooks, Freshbooks, Zoho Books, Pennylane, Sage, Streamtime

Pagination & query optimizations

We added slow_fields, updated_gte, and query support across more platforms and objects to enable better filtering and more efficient syncs:

  • JobAdder & HubSpot: Now support slow_fields on all major objects
  • Microsoft Dynamics 365 Sales: Query + pagination across all core objects
  • Paylocity: Virtual webhooks, offsets, and limits for Employee and Payslip

Expanded field support

New readable and writable fields unlock deeper workflows and personalization.

New readable fields

  • Workday Candidate: skills, experiences, education, address
  • Salesforce Company: websites, timezone, industry, employees, description
  • Zoom Employee: timezone, language_locale, department
  • CRM & ATS: metadata now available in Greenhouse, Jobvite, JobAdder, Crelate, HubSpot, Zoho Recruit
  • Accounting: posted_at for invoices and journals across QuickBooks, Freshbooks, Sage, Pennylane, and more

New writable fields

  • Ashby Application: source, original_status
  • Zoho Recruit Candidate: user_id, link_urls
  • Salesforce Company: user_id, telephones, name, emails, address
  • Microsoft D365 Event: user_id, task, marketing_email, call
  • Gmail Message: channel_id

New API methods

We've expanded full CRUD coverage across more objects so you can build end-to-end integrations with fewer limitations.

  • Microsoft Outlook Message: update, remove
  • Gmail Message: update
  • Ashby Application: update
  • Jobvite Application: create
  • Jobvite Document: list, get, create, update
  • Jobvite Activity: list, get, create, update, remove
  • MYOB: Full CRUD for Order, Invoice, Journal, Account, Transaction, Contact
  • Freshbooks: Full CRUD for Invoice, Contact, Account, Employee, Journal

That's it for March! Whether you're syncing invoices, powering AI workflows, or triggering CRM automations in real time, Unified.to keeps your data moving — clean, structured, and ready for whatever you're building next.

Start free trial →

Talk to our team →

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