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April 2025 product updates


May 12, 2025

This month, we launched 9 new integrations and expanded webhook, pagination, and schema coverage across our Messaging, Accounting, HR, and ATS APIs.

We're continuing to deepen support for the product teams building AI-native applications and SaaS platforms—where real-time, structured data is critical to power copilots, integrations, and customer-facing features.

New integrations

We added new integrations across HR & Directory, Task Management, Accounting, Call Center, and File Storage categories—helping you unify more of your customers' operational data in less time.

JBoard – ATS

Use case: Connect hiring pipelines and job boards to core HR systems

MongoDB – HR & Directory

Use case: Unified HR employee data for user-profissioning use-cases

Zoom Phone – Call Center

Use case: Access call recordings and transcripts for AI apps and compliance workflows

Dovetail – Task Management

Use case: Centralize product and research workflows

Ramp – Accounting

Use case: Streamline financial operations with normalized employee and spend data

Sage Intacct – Accounting

Use case: Automate invoicing, account sync, and invoicing data access

Jamf – HR & Device Management

Use case: Sync employee records and managed devices for IT automation workflows

Kandji – HR & Device Management

Use case: Sync employee records and managed devices for IT automation workflows

Snowflake – HR & Directory

Use case: Unified HR employee data for user-profissioning use-cases

Explore all integrations

Australia data region

We've launched a dedicated data center in Australia to better serve customers in the region. This supports lower-latency access, improved performance, and compliance with regional data residency requirements—especially important for customers operating in APAC or under industry-specific regulatory frameworks.

Webhook & pagination enhancements

We expanded virtual and native webhook coverage across major platforms, including Zoom, Webex, Microsoft Teams, Outlook, Google Meet, Gong, and Calendly. This enables more real-time updates for calls, events, and recordings—critical inputs for AI agents and CRM activity timelines.

Highlights:

  • Zoom, Webex, Google Meet, Microsoft Outlook/Teams: start_gte and end_le pagination now supported for events and recordings
  • Gong & Aircall: Virtual webhooks for new recording and comment objects
  • Calendly: Native + virtual webhooks and expanded object support

Expanded CRUD, object, and field coverage

We added dozens of new readable and writable fields, enabling richer workflows across HR, CRM, and accounting systems:

  • Freshbooks: Added a variety of new fields across objects in the Accounting and HR categories, including support for employee contact details and tax metadata.
  • Pennylane: Major field expansion on Account, Contact, Invoice, Journal, and Item objects—plus support for attachments and offset pagination
  • Sage Intacct & Xero: Added new Report object support with fields like trial_balance, profit_and_loss, and balance_sheet
  • QuickBooks & Salesforce: New readable/writable fields for send, stages, and updated_at on Invoice and Pipeline objects

We also shipped new API methods:

  • Firefish: Create / Update / Remove for Activity object
  • Gong: List / Get for new Recording object
  • AirCall.io: Create / List for Comment object

Unified Communication & HR: New objects

We've added two new objects to the Unified Communication category:

  • UC Call Comments
  • UC Call Recordings

These expand support for messaging, call center, and internal communication workflows—especially those powered by AI summarization or note-taking.

We also introduced a new Device Management object in the HR category, enabling deeper control and visibility into employee hardware assignments for IT workflows.

That's it for April. Whether you're syncing financial records, powering copilots with conversation data, or building next-gen HR automations, Unified.to keeps your integrations fast, normalized, and real-time.

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