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January 2026 product update

February 2, 2026

In January, we launched two new API categories (Forms and Shipping), expanded the Advertising API to full campaign write support, added customer-managed Secrets Manager and external logging integrations, and shipped dozens of improvements across webhooks, pagination, and writable fields.

New API Category: Shipping

Shipping platforms provide different APIs for shipments, labels, tracking, and rates. Unified normalizes these differences so you can build once and support multiple carriers.

Shipping is rarely used in isolation—it typically sits alongside orders, payments, inventory, and fulfillment—where real-time status and pricing matter.

Normalized objects

  • Shipment
  • Label
  • Tracking
  • Rate
  • Carrier

Supported platforms

All requests are real-time and passthrough—no cached shipment or tracking data.

New API Category: Forms

Supporting multiple form providers quickly turns into repetitive integration work.

The Unified Forms API provides a single, normalized interface for accessing form definitions and submissions across providers—without vendor-specific logic.

Normalized objects

  • Form
  • Submission

Supported platforms

Built for

  • Lead capture and routing
  • Survey and feedback ingestion
  • Submission-triggered automation
  • Analytics and AI workflows on structured input

Advertising API — Expanded to Full Write Support

January completed the transition from read-only advertising access to full campaign management.

Unified Advertising now supports create, update, and remove operations across campaigns, groups, ads, and creatives—so teams can manage advertising workflows directly from their product.

What's now writable

  • Campaign
  • Group (Ad Group)
  • Ad
  • Creative

Across all supported advertising platforms.

What this unlocks

  • Launch campaigns programmatically
  • Update budgets, schedules, targeting, and creatives
  • Pause or terminate live campaigns
  • Build closed-loop workflows that combine reporting and action

No vendor-specific payloads. No per-platform logic.

Webhooks and field coverage

  • Added created/updated virtual webhooks for Creative (Meta Ads)
  • Expanded readable and writable fields across Campaign, Group, and Ad:
    • status
    • budgets and pacing
    • scheduling windows
    • targeting (where supported)
    • creative linking

All advertising integrations →

New Integrations

Security & Observability Enhancements

Secrets Manager — Expanded Options

Unified expanded Secrets Manager support, giving customers full control over where API credentials and OAuth tokens are stored.

Now supported:

  • AWS Secrets Manager
  • Azure Key Vault
  • Google Secret Manager
  • HashiCorp Vault

This enables per-environment and per-customer credential isolation, without storing secrets in Unified.

External Logging — Expanded Destinations

External logging support has been expanded.

In addition to Datadog, detailed API logs can now be sent directly to:

  • Grafana
  • ClickHouse

Sensitive request data stays in customer-controlled infrastructure. Unified retains only minimal operational logs.

Webhooks and Pagination Improvements

We continued expanding real-time event coverage across CRM, HR, and commerce systems.

Highlights

  • Created/updated virtual webhooks added across CRM, HR, and Shipping
  • Pagination controls expanded across high-volume objects
  • New object coverage and webhook support in platforms including:
    • Attio
    • Asana
    • Gainsight
    • Shopify
    • TrackerRMS
    • Wealthbox
    • ShipStation

These improvements reduce polling, improve freshness, and support event-driven workflows.

HR & Directory Enhancements

Termination reason coverage

Added readable termination_reason across:

  • UKG Pro HCM
  • PrismHR
  • Paycor
  • Paychex
  • Namely
  • Humi
  • FactorialHR
  • Employment Hero Payroll

Workday (Legacy) expansion

New objects added with list/get/create support where applicable:

  • Activity
  • Company
  • Location
  • Payslip
  • Timeoff
  • Group

CRM Pipeline Normalization

Expanded pipeline and stage support across Deal objects so teams can build consistent forecasting and workflow logic across CRMs.

Readable and writable support added across:

Zoho CRM, Salesforce, HubSpot, Pipedrive, Insightly, Apollo.io, Attio, HighLevel, Bullhorn, and others.

Commerce & Accounting Enhancements

Stripe

  • Expanded Invoice and Contact field coverage

Microsoft Dynamics 365 Business Central

  • Added Bill, Salesorder, Purchaseorder (full CRUD)
  • Expanded Invoice fields and pagination

NetSuite

  • Added Shipment and Tracking objects
  • Expanded list/get/create/update support

Typeform

  • Added Form and Submission objects
  • Added Submission native webhooks
  • Added Form virtual webhooks

From the Blog

Final Takeaway

Two new API categories, full write support for Advertising, customer-controlled secrets, expanded logging, and continued investment in webhooks and pagination—so teams can ship real workflows, not just integrations.

Start a free trial or talk to us to see your real-time use case live.

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