--- title: "March 2026 product update" img: https://s3.us-east-2.amazonaws.com/unified-article-images/march_2026_product_update-icon.png date: 2026-03-28T16:06:00.000Z tag: Product description: "In March, we introduced Commerce support for booking use cases with Availability and Reservation objects, expanded our Advertising API with Target and Promoted..." url: "https://unified.to/blog/march_2026_product_update" --- # March 2026 product update ------ _March 28, 2026_ In March, we introduced Commerce support for booking use cases with Availability and Reservation objects, expanded our [Advertising API](/ads) with Target and Promoted objects across major ad integrations, launched the Unified CLI, and added a new set of integrations across HR, payments, ATS, and commerce. We also continued expanding object coverage, methods, [webhooks](/blog/replacing_polling_with_unified_webhooks_and_virtual_streams), writable fields, and [pagination](/docs/reference/pagination) across CRM, finance, call center, and marketing integrations. ## Commerce API: booking with Availability and Reservation We introduced new [Commerce objects](/3316207b83848062afe5e6b1134f6857) to support booking and reservation workflows inside SaaS products: - Availability - Reservation These objects are designed for use cases like restaurant and salon booking, where products need to search locations, retrieve available time slots, and create reservations directly within their UI. ### New booking integrations - [OpenTable](https://unified.to/integrations/opentable) - [Yelp](https://unified.to/integrations/yelp) - [SevenRooms](https://unified.to/integrations/sevenrooms) - [SquareUp](https://unified.to/integrations/squareup) - [resOS](https://unified.to/integrations/resos) ### Expanded support - Square (existing Commerce integration) ### Method coverage - Square Availability: `list` - Square Reservation: `create` ### Related object expansion - Commerce Location expanded for booking use cases - Commerce Review expanded for booking-related context This allows teams to build booking flows across multiple commerce integrations using a consistent set of objects and API calls. → [How to Build Booking Into Your Product Across OpenTable, Yelp, SevenRooms, and resOS](https://unified.to/blog/how_to_build_booking_into_your_product_across_opentable_yelp_sevenrooms_and_resos) ## Advertising API: targeting, promoted entities, and campaign depth March significantly expanded support for campaign configuration across advertising integrations, with a focus on targeting and promoted entities. ### New objects - Target - Promoted Added across: - Meta Ads - Google Ads - Google Display & Video 360 - Amazon Advertising - X Ads - LinkedIn - TikTok Ads - Snapchat - Reddit Ads - Pinterest Ads - Microsoft Advertising - The Trade Desk ### What this enables - Lookup and use targeting options (countries, regions, interests, audiences) - Specify promoted entities (pages, products, tweets, ad group types) - Build campaign and ad group configurations consistently across integrations ### Method coverage - List support across Target and Promoted for most integrations - Amazon Advertising: list and remove for Target and Promoted ### Field expansions We expanded readable and writable fields across campaign, group, ad, and creative objects, including: - targeting configuration - promoted entity fields - campaign category and channel fields - budget, billing event, and optimization fields - creative fields (title, link_url, body, CTA, asset URLs) ### Webhooks and pagination - Meta Ads: created/updated virtual webhooks for Target - Google Display & Video 360: created/updated virtual webhooks for Organization, Campaign, Creative, Group, and Insertionorder - Expanded filtering and pagination across DV360 objects ### Targeting callout - `ads_target` supports lookup of valid targeting IDs - `promoted` specifies entities used when creating campaigns, groups, and ads - Enables consistent campaign creation across ad integrations with different naming and structures **From the blog** → [Creating Ads using the Unified Ads API](https://unified.to/blog/creating_ads_using_the_unified_ads_api) → [How to Build an Advertising Dashboard Across Multiple Platforms Using a Unified Advertising API](/3316207b83848062afe5e6b1134f6857) → [How to Build Cross-Platform Ad Targeting (Lookup, Mapping, and Campaign Creation)](/3316207b83848062afe5e6b1134f6857) ## New: Unified CLI We launched the [Unified CLI](/3316207b83848062afe5e6b1134f6857), allowing customers to call Unified directly from a command-line interface. This adds another access pattern alongside: - REST API - webhooks - MCP - CLI The CLI is particularly relevant for local AI execution environments like Claude Code and Perplexity Computer, where command-line access can be used instead of MCP depending on the architecture. ## New integrations ### Commerce - [OpenTable](https://unified.to/integrations/opentable) - [Yelp](https://unified.to/integrations/yelp) - [SevenRooms](https://unified.to/integrations/sevenrooms) - [resOS](https://unified.to/integrations/resos) ### HR & Directory - [Ujet](https://unified.to/integrations/ujet) - [SAP Fieldglass](https://unified.to/integrations/sapfieldglass) - [Shapes](https://unified.to/integrations/shapes) ### Marketing - [Yotpo](https://unified.to/integrations/yotpodeveloper) ### Payments - [Adyen](https://unified.to/integrations/adyen) ### ATS - [Carerix](https://unified.to/integrations/carerix) ## **How we prioritize what we ship each month** Our roadmap balances strategic expansion into new use cases with customer-driven development across existing integrations. We prioritize blockers, customer demand, and high-impact features first, with delivery speed enabled by our architecture. → [How Unified Prioritizes New Features](https://unified.to/blog/how_unified_prioritizes_new_features) ## CRM and finance depth ### Zoho CRM: Metadata - Added Metadata object - Added `list`, `get`, `create`, `update`, `remove` methods - Expanded metadata readable and writable fields across Lead, Company, Contact, and Deal - Added slow_fields pagination support ### Pipedrive: Metadata - Added Metadata object - Added `list`, `get`, `create`, `update`, `remove` methods - Added metadata readable and writable fields across Company, Contact, Lead, and Deal ### Zoho Books: Transaction and accounting depth - Added Transaction object - Added `list`, `get`, `remove` methods for Transaction - Added `create` for Account - Expanded writable fields across Account, Contact, Invoice, and Expense - Added org-aware pagination (`org_id`, `virtual_webhook_org_id`) across many objects This improves support for custom fields, provider-specific fields, and multi-organization accounting use cases. ## Call Center and voice integrations ### New integration - Ujet ### New objects and methods - 8x8 Contact Center: Employee object (`list`) - JustCall: Employee and Group objects (`list`, `get`) - JustCall: `get` for Call ### Field expansions across call and recording objects We expanded call and recording data across integrations including Zoom Phone, Ring Central, Gong, Dialpad, Microsoft Teams, AirCall, Cloudtalk, Salesloft, QUO, 8x8, and JustCall. Common fields added: - user_phone - user_name - contact_id / contact_name / contact_phone - call_id - web_url ### Webhooks and pagination - JustCall: created/updated virtual webhooks for Employee, Group, Call, and Recording - Expanded filtering and pagination for JustCall Call and Recording ## Additional method coverage, webhooks, pagination, and field expansions March included a broad set of depth improvements across integrations. ### New objects and method coverage - HighLevel: Event object (`list`, `get`, `create`, `update`) - ActiveCampaign: Event object (`list`, `get`, `create`, `update`, `remove`) - Recruitee: Activity object (`list`) - Toast: Contact object (`list`) - Paypal: Link (`list`, `get`, `create`, `update`, `remove`) and Subscription (`list`, `get`) - Adyen: Company object (`list`, `get`) - HiBob / Ceridian Dayforce: Group object - Workday: Passthrough object ### ATS write coverage - Jobvite, Clear Company, BambooHR, BreezyHR: Candidate and Application `create` methods - Expanded writable fields for Candidate and Application objects ### Remove method expansion We added `remove` method support across a large set of integrations in categories including accounting, ATS, HR, messaging, commerce, calendar, and productivity, enabling full lifecycle operations across more objects. ### Pagination and filtering improvements Patterns added across integrations include: - query, updated_gte, and sorting support - org-aware filtering (Zoho Books) - webhook-scoped pagination filters - expanded filtering across Stripe, Xero, DV360, GitLab, and JustCall - file search and expansion support across Google Drive, OneDrive, SharePoint, GitHub, and Dropbox - slow_fields support for high-volume objects ### Readable and writable field expansions We expanded field coverage across multiple categories: - advertising: targeting, promoted, campaign, and creative fields - HR: employee profile fields (timezone, language, currency, etc.) - call center: call and recording enrichment fields - CRM: metadata and custom field access - finance: payment, invoice, and account fields ## Final takeaway March expanded Unified into booking use cases with Commerce Availability and Reservation, significantly deepened Advertising API support for targeting and promoted entities, and introduced a new CLI access surface. Alongside that, we continued expanding object coverage, methods, webhooks, writable fields, and pagination across core integrations so teams can build and maintain integrations without vendor-specific rewrites. → [Start your 30-day free trial](https://app.unified.to/login) → [Book a demo](https://calendly.com/d/cph9-g8n-jzg/connect-with-unified)