--- title: "March 2025 product updates" img: https://s3.us-east-2.amazonaws.com/unified-article-images/march_2025_product_updates-icon.png date: 2025-03-31T00:00:00.000Z tag: Product description: "This month, we're expanding deeper into Payments, ATS, HR, CRM, and Accounting—while continuing to scale webhook coverage and field-level control across key..." url: "https://unified.to/blog/march_2025_product_updates" --- # March 2025 product updates ------ _March 31, 2025_ ![product_update_feb_%281%29.png](https://s3.us-east-2.amazonaws.com/unified-article-images/march_2025_product_updates-0.png) This month, we're expanding deeper into Payments, ATS, HR, CRM, and Accounting—while continuing to scale webhook coverage and field-level control across key platforms. We also launched a major new capability: Database Sync, giving developers a fully managed, real-time way to stream structured SaaS data into their own database. Unified.to's next-gen architecture means: - We ship updates across entire categories—not one integration at a time - Our unified models make data consistent, clean, and AI-ready - We evolve quickly based on real use cases from the teams building on us Here's what's new: ## New integrations We added integrations across Payments, Accounting, HR & Directory, and ATS categories—making it even easier to unify your customers' operational data. [**Brex**](https://unified.to/integrations/brex) – Payment integration Use case: Sync spend, employees, and accounts for finance workflows [**Freshbooks**](https://unified.to/integrations/freshbooks) – Accounting integration Use case: Automate invoice sync and employee data access [**Pennylane**](https://unified.to/integrations/pennylane) – Accounting integration Use case: Link e-commerce platforms to real-time accounting data [**Oracle Taleo**](https://unified.to/integrations/oracletaleo) – New ATS integration [**Pinpoint**](https://unified.to/integrations/pinpoint) – New ATS integration [**Sympa**](https://unified.to/integrations/sympa) – New HR & Directory integration [Explore all integrations](https://unified.to/integrations) ## Database Sync is now live ![Screen_Shot_2025-03-31_at_4.23.16_PM.png](https://s3.us-east-2.amazonaws.com/unified-article-images/march_2025_product_updates-1.png) We've launched Database Sync — a direct, real-time delivery mechanism to add normalized data from Unified.to into your own database. No ETL scripts. No webhook wrangling. No infrastructure to maintain. What it does: - Writes normalized data into your database (Postgres, MongoDB, MySQL, MSSQL, CockroachDB, MariaDB) - Supports native and [virtual [webhooks](/blog/replacing_polling_with_unified_webhooks_and_virtual_streams)](/blog/unlock_real_time_data_with_virtual_webhooks) - Auto-generates schemas and handles nested data - Powers downstream workflows like AI agents, analytics, and customer-facing dashboards - Available now on Grow and Scale plans, and included in all 30-day free trials. ## Virtual webhooks expansion We've expanded [virtual and native webhook ](https://unified.to/blog/unlock_real_time_data_with_virtual_webhooks)coverage across CRM, messaging, and HR platforms: - Microsoft Dynamics 365 Sales: Contact, Deal, Lead, Company, Event - JobAdder: Job, Event - Zoom, Webex, Outlook, Teams: Full coverage for Event objects Use case: Power live updates for CRM dashboards, HR systems, and communication logs—no polling required. ## Expanded metadata model We extended metadata field support (also known as customer fields or additional properties) across more platforms and objects—making it easier to attach custom context to your records without schema changes. Now supported in: - CRM: Salesforce, HubSpot - ATS: Greenhouse, Jobvite, JobAdder, JobDiva - Accounting: QuickBooks, Freshbooks, Zoho Books, Pennylane, Sage, Streamtime ## Pagination & query optimizations We added slow_fields, updated_gte, and query support across more platforms and objects to enable better filtering and more efficient syncs: - JobAdder & HubSpot: Now support slow_fields on all major objects - Microsoft Dynamics 365 Sales: Query + [pagination](/docs/reference/pagination) across all core objects - Paylocity: Virtual webhooks, offsets, and limits for Employee and Payslip ## Expanded field support New readable and writable fields unlock deeper workflows and personalization. **New readable fields** - Workday Candidate: skills, experiences, education, address - Salesforce Company: websites, timezone, industry, employees, description - Zoom Employee: timezone, language_locale, department - CRM & ATS: metadata now available in Greenhouse, Jobvite, JobAdder, Crelate, HubSpot, Zoho Recruit - Accounting: posted_at for invoices and journals across QuickBooks, Freshbooks, Sage, Pennylane, and more **New writable fields** - Ashby Application: source, original_status - Zoho Recruit Candidate: user_id, link_urls - Salesforce Company: user_id, telephones, name, emails, address - Microsoft D365 Event: user_id, task, marketing_email, call - Gmail Message: channel_id **New API methods** We've expanded full CRUD coverage across more objects so you can build end-to-end integrations with fewer limitations. - Microsoft Outlook Message: update, remove - Gmail Message: update - Ashby Application: update - Jobvite Application: create - Jobvite Document: list, get, create, update - Jobvite Activity: list, get, create, update, remove - MYOB: Full CRUD for Order, Invoice, Journal, Account, Transaction, Contact - Freshbooks: Full CRUD for Invoice, Contact, Account, Employee, Journal That's it for March! Whether you're syncing invoices, powering AI workflows, or triggering CRM automations in real time, Unified.to keeps your data moving — clean, structured, and ready for whatever you're building next. [Start free trial →](https://app.unified.to/login) [Talk to our team →](https://unified.to/contact)