--- title: "January 2026 product update" img: https://s3.us-east-2.amazonaws.com/unified-article-images/january_2026_product_update-icon.png date: 2026-01-29T17:23:00.000Z tag: Product description: "In January, we launched two new API categories (Forms and Shipping), expanded the Advertising API to full campaign write support, added customer-managed..." url: "https://unified.to/blog/january_2026_product_update" --- # January 2026 product update ------ _January 29, 2026_ In January, we launched two new API categories ([Forms](https://unified.to/forms) and [Shipping](https://unified.to/shipping)), expanded the [Advertising](https://unified.to/ads) API to full campaign write support, added customer-managed Secrets Manager and external logging integrations, and shipped dozens of improvements across [webhooks](/blog/replacing_polling_with_unified_webhooks_and_virtual_streams), [pagination](/docs/reference/pagination), and writable fields. ## New API Category: Shipping Shipping platforms provide different APIs for shipments, labels, tracking, and rates. Unified normalizes these differences so you can build once and support multiple carriers. Shipping is rarely used in isolation—it typically sits alongside orders, payments, inventory, and fulfillment—where real-time status and pricing matter. **Normalized objects** - Shipment - Label - Tracking - Rate - Carrier **Supported platforms** - [Canada Post](https://unified.to/integrations/canadapost) - [DHL](https://unified.to/integrations/dhl) - [FedEx](https://unified.to/integrations/fedex) - [UPS](https://unified.to/integrations/ups) - [USPS](https://unified.to/integrations/usps) - [Sendcloud](https://unified.to/integrations/sendcloud) - [EasyPost](https://unified.to/integrations/easypost) - [Shippo](https://unified.to/integrations/shippo) - [ShipStation](https://unified.to/integrations/shipstation) All requests are real-time and passthrough—no cached shipment or tracking data. ## New API Category: Forms Supporting multiple form providers quickly turns into repetitive integration work. The Unified [Forms API](/forms) provides a single, normalized interface for accessing form definitions and submissions across providers—without vendor-specific logic. **Normalized objects** - Form - Submission **Supported platforms** - [Google Forms](https://unified.to/integrations/googleforms) - [Typeform](https://unified.to/integrations/typeform) - [Tally](https://unified.to/integrations/tally) **Built for** - Lead capture and routing - Survey and feedback ingestion - Submission-triggered automation - Analytics and AI workflows on structured input ## Advertising API — Expanded to Full Write Support January completed the transition from **read-only advertising access to full campaign management**. Unified Advertising now supports **create, update, and remove** operations across campaigns, groups, ads, and creatives—so teams can manage advertising workflows directly from their product. ### What's now writable - Campaign - Group (Ad Group) - Ad - Creative Across all supported advertising platforms. ### What this unlocks - Launch campaigns programmatically - Update budgets, schedules, targeting, and creatives - Pause or terminate live campaigns - Build closed-loop workflows that combine reporting and action No vendor-specific payloads. No per-platform logic. ### Webhooks and field coverage - Added created/updated virtual webhooks for **Creative** (Meta Ads) - Expanded readable and writable fields across Campaign, Group, and Ad: - status - budgets and pacing - scheduling windows - targeting (where supported) - creative linking [All advertising integrations →](https://unified.to/ads) ## New Integrations - [PeopleHR](https://unified.to/integrations/peoplehr) - [Harri](https://unified.to/integrations/harri) - [Intuit GoCo](https://unified.to/integrations/goco) - [QUO](https://unified.to/integrations/quo) - [Wealthbox](https://unified.to/integrations/wealthbox) - [Concur](https://unified.to/integrations/concur) - [Zoom Calendar](https://unified.to/integrations/zoomcalendar) ## Security & Observability Enhancements ### Secrets Manager — Expanded Options Unified expanded Secrets Manager support, giving customers full control over where API credentials and OAuth tokens are stored. Now supported: - AWS Secrets Manager - Azure Key Vault - Google Secret Manager - HashiCorp Vault This enables per-environment and per-customer credential isolation, without storing secrets in Unified. ### External Logging — Expanded Destinations External logging support has been expanded. In addition to Datadog, detailed API logs can now be **sent directly to**: - Grafana - ClickHouse Sensitive request data stays in customer-controlled infrastructure. Unified retains only minimal operational logs. ## Webhooks and Pagination Improvements We continued expanding real-time event coverage across CRM, HR, and commerce systems. **Highlights** - Created/updated virtual webhooks added across CRM, HR, and Shipping - Pagination controls expanded across high-volume objects - New object coverage and webhook support in platforms including: - Attio - Asana - Gainsight - Shopify - TrackerRMS - Wealthbox - ShipStation These improvements reduce polling, improve freshness, and support event-driven workflows. ## HR & Directory Enhancements ### Termination reason coverage Added readable `termination_reason` across: - UKG Pro HCM - PrismHR - Paycor - Paychex - Namely - Humi - FactorialHR - Employment Hero Payroll ### Workday (Legacy) expansion New objects added with list/get/create support where applicable: - Activity - Company - Location - Payslip - Timeoff - Group ## CRM Pipeline Normalization Expanded pipeline and stage support across Deal objects so teams can build consistent forecasting and workflow logic across CRMs. Readable and writable support added across: Zoho CRM, Salesforce, HubSpot, Pipedrive, Insightly, Apollo.io, Attio, HighLevel, Bullhorn, and others. ## Commerce & Accounting Enhancements **Stripe** - Expanded Invoice and Contact field coverage **Microsoft Dynamics 365 Business Central** - Added Bill, Salesorder, Purchaseorder (full CRUD) - Expanded Invoice fields and pagination **NetSuite** - Added Shipment and Tracking objects - Expanded list/get/create/update support **Typeform** - Added Form and Submission objects - Added Submission native webhooks - Added Form virtual webhooks ## From the Blog - [**How to Use Postman with Unified.to**](https://unified.to/blog/how_to_use_postman_with_unified) - [**How to Use Supabase with Unified.to**](https://unified.to/blog/how_to_use_supabase_with_unified) - [**How to Pull Cross-Platform Ad Performance Reports Using Unified's Advertising API**](https://unified.to/blog/how_to_pull_cross_platform_ad_performance_reports_using_unified_advertising_api) ## Final Takeaway Two new API categories, full write support for Advertising, customer-controlled secrets, expanded logging, and continued investment in webhooks and pagination—so teams can ship real workflows, not just integrations. [Start a free trial](https://app.unified.to/) or [talk to us](https://unified.to/contact) to see your real-time use case live.