Here is what you need to build a great Sales Enablement Application

February 20, 2023

There are several key features that are important for a sales enablement SaaS (Software as a Service) application. Here are some of the most important features to consider if you are building one:

  1. Content management: The ability to store, organize, and manage sales collateral such as presentations, whitepapers, case studies, and other marketing materials is crucial for a sales enablement tool.
  2. Sales training and onboarding: A good sales enablement tool should provide training and onboarding materials for new sales reps, as well as ongoing training for current sales reps.
  3. Sales automation: An effective sales enablement tool should automate repetitive tasks such as data entry, lead routing, and follow-up reminders, freeing up time for sales reps to focus on selling.
  4. Analytics and reporting: The ability to track the effectiveness of sales materials, sales processes, and individual sales reps is crucial for improving sales performance over time.
  5. Integration with other sales tools: A sales enablement tool should be based on the prospect's interests and needs can greatly improve the effectiveness of the sales process.
  6. Mobile accessibility: With sales reps often on the go, having a sales enablement tool that is accessible on mobile devices is important for sales productivity and responsiveness.
  7. Collaboration and communication: The ability for sales teams to collaborate and communicate in real-time within the sales enablement tool can help to streamline the sales process and improve team alignment.
  8. Security and permissions: As sales collateral can contain sensitive information, ensuring that the sales enablement tool has robust security and permission settings is critical for protecting company information and data privacy.

Overall, a good sales enablement tool should streamline the sales process, provide effective sales training and materials, and improve sales performance through automation and analytics.

With so many core features that your sales enablement application needs to focus on, let Unified.to take care of your integrations. One less major feature that you don't have to think about and waste your valuable development resources on. Plus with Unified.to's vast number of supported vendors, you can increase your total addressable market overnight.