--- title: "December 2025 product updates" img: https://s3.us-east-2.amazonaws.com/unified-article-images/december_2025_product_updates-icon.png date: 2026-01-05T00:00:00.000Z tag: Product description: "In December, we shipped a new Unified Advertising category, expanded webhook coverage across key systems, and added the fields teams rely on for production..." url: "https://unified.to/blog/december_2025_product_updates" --- # December 2025 product updates ------ _January 5, 2026_ In December, we shipped a new Unified Advertising category, expanded webhook coverage across key systems, and added the fields teams rely on for production workflows. We shipped 9 new integrations (including X Ads, Paycor, Gainsight, and multiple Zoho apps), launched a new **Unified Advertising** category, and continued pushing virtual webhook depth across CRM and ATS systems. Unified's [API usage grew ](https://unified.to/blog/unified_hits_major_growth_milestone_as_api_usage_surges_550percent_in_2025)[**550%**](https://unified.to/blog/unified_hits_major_growth_milestone_as_api_usage_surges_550percent_in_2025) in 2025 as more SaaS and AI products moved to Unified for real-time access to customer data. ### New: [Unified Advertising category](https://unified.to/ads) Unified Advertising normalizes the objects you need to model account structure and pull performance stats across ad platforms: - **Organization** - **Campaign** - **Group** (ad group) - **Ad** - **Report** (performance stats) [Read more in docs →](https://docs.unified.to/ads/overview) **First integrations include:** - Google Ads - Meta Ads (Facebook, Instagram, WhatsApp) - TikTok Ads - LinkedIn Ads - Reddit Ads - Amazon Ads - Pinterest Ads - Microsoft Ads - X Ads (Twitter Ads) ### New Integrations - [**Gainsight**](https://unified.to/integrations/gainsight) (CRM) - [**Paycor**](https://unified.to/integrations/paycor) (HR & Directory, ATS) - [**8x8 Contact Center**](https://unified.to/integrations/8x8xcaas) (Call Center, HR & Directory) - [**Slack (bot)**](https://unified.to/integrations/slackbot) (Messaging, HR & Directory, Authentication) - [**Bunny.com**](http://unified.to/integrations/bunny) (Payment, HR & Directory, Accounting, E-Commerce, CRM) - [**Zoho Calendar**](https://unified.to/integrations/zohocalendar) (Calendar, Authentication) - [**Zoho Mail**](https://unified.to/integrations/zohomail) (Messaging, Authentication) - [**Zoho Meeting**](https://unified.to/integrations/zohomeeting) (Calendar, HR & Directory, Authentication) - [**X Ads (Twitter Ads)**](https://unified.to/integrations/twitterads) (Advertising) ### Webhooks and Streaming Enhancements **Google** - Added native + [virtual [webhooks](/blog/replacing_polling_with_unified_webhooks_and_virtual_streams)](/blog/unlock_real_time_data_with_virtual_webhooks) for key Calendar/Event flows (created, updated, deleted) - Expanded object + method coverage across **Event, Calendar, Busy, Recording, Channel, Message, Contact** - Added virtual webhooks for **Recording** and **Message**, including deleted support for Message **HubSpot** - Added created/updated virtual webhooks for **List** and **Member** - Added [pagination](/docs/reference/pagination) controls for List and Member virtual webhook reads **Zoho CRM** - Added created/updated virtual webhooks for **Event** - Added Event object with list/get/create/remove methods **Keap + Insightly** - Keap: created/updated virtual webhooks for **Company** - Insightly: created/updated virtual webhooks for **Company, Lead, Employee, Contact, Deal** - Added pagination support for virtual webhook reads across Insightly objects **ADP Workforce Now** - Added created/updated native webhooks for **Job, Candidate, Application** - Added **Deduction** object with list/get methods **ATS-specific** - Zoho Recruit: created/updated virtual webhooks for **Contact** and **Company**, added Event object + full CRUD methods - JobDiva: created/updated virtual webhooks for **Lead** and **Event**, expanded object/method coverage - Crelate: created/updated virtual webhooks for **Job**, expanded pagination support ### HR & Directory Updates We continued rounding out the HR profile surface area teams need for provisioning, security posture, and workforce analytics: - Added `has_mfa` readable field across **Snowflake, Slack, Slack (bot), ServiceNow, RecruitCRM, Heroku, GitHub, Discord, Deputy, Dashlane** - Added `employment_type`, `employment_status`, and `compensation` fields to **UKG Pro HCM Employee** - Added `employment_type` (and expanded `compensation`, `relationships`) on **SAP SuccessFactors Employee** (including OpenID Connect) - Added `relationships` field on **PrismHR, Namely Employee** - Expanded **Paycor** coverage substantially: - Added core objects including **Company, Group, Location, Benefit, Deduction, Timeoff, Job, Payslip, Passthrough** - Added Employee create/update/remove - Added pagination + filtering support across Employee/Payslip/Job flows - Added additional HR fields on Paycor Employee (title, manager, hire date, status, identifiers, and more) ### CRM Updates - **Gainsight**: new CRM integration - Added `closing_at` readable/writable field across Deals in **Zoho CRM, Recruiterflow, Pipedrive, Microsoft Dynamics 365 Sales** - Pipedrive Deal: added `stage_id` and `contact_ids` readable/writable fields - HubSpot Deal: added `pipeline_id` readable field - Gong Contact: expanded readable fields (title, phones, emails, company), plus added get method ### Messaging and Collaboration - Added richer interactive message support: - Slack + Slack (bot): new readable/writable fields for `buttons` (and destination members on Slack) - Microsoft Teams: added writable/readable support for message `buttons` - Slack (bot): added **Event** object and created native webhooks for Event - Trello: added **Employee** object plus list/get methods, and added created_at fields for Project/Task - Zoho Mail: added Message readable field `reference` ### Commerce, Accounting, and Other Enhancements - Shopify: - Item: added collections readable/writable support - Salesorder: added pagination + sort support - Metadata: added `options` readable field - Xero Invoice: added `reference` readable/writable field - NetSuite: - Collection: added writable field `type` - Item: added readable/writable field `collections` - Certn: - Request: added writable `parameters` - Package: added readable fields (valid regions, parameters, target URL support, aliases) - Monday: expanded Group pagination support, added remove method for Group, added get method for Project ### From the Blog - [How to Use Unified with Lovable](https://unified.to/blog/how_to_use_unified_with_lovable) - [Scaling MCP Tools with Anthropic's Defer Loading](https://unified.to/blog/scaling_mcp_tools_with_anthropic_defer_loading) - [How To Install Unified MCP in OpenAI Agent Builder](https://unified.to/blog/how_to_install) That's a wrap for December. More integrations, deeper webhook coverage, and expanded objects/fields across advertising, HR, CRM, and messaging—so your product can sync and act on real data, in real time. [**Start your 30-day free trial**](https://app.unified.to/login) [**Book a demo**](https://calendly.com/d/cph9-g8n-jzg/connect-with-unified)